Products

Directions Fire Red hair dye is a really bright red, it's vivid and guaranteed to grab attention. Directions Fire Red is best suited to bleached h...

Directions Flame Red hair dye is slightly darker than fire red, but no less vibrant and eye catching. Directions Flame Red is best used on pre ble...

Flamingo Pink is a great classic colour within the Directions range. Directions Flamingo Pink is a the most vibrant and bright of the pinks in the...

Fluorescent Glow in the Directions range is also a very popular colour choice due to the glow like appearance. Use with other colour to make some r...

Directions Lagoon Blue hair dye is a bright, aqua blue dye that would be at home on a mermaid, it's brighter and lighter than atlantic blue but no ...

Directions Lagoon Blue hair dye is a bright, aqua blue dye that would be at home on a mermaid, it's brighter and lighter than atlantic blue but no ...

Directions lilac hair dye is a subtle, pretty purple dye that works well with pinks and purples like Carnation and Lavender. Directions lilac is be...

Directions Mandarin is a bright, screaming orange hair dye that will definitely turn heads, it looks great with reds and purples like vermillion re...

Directions Midnight Blue hair dye is the darkest of the blue dyes we sell, it works on natural hair and bleached hair but it's much more vivid on b...

Directions Neon Blue hair dye is purple-blue that works best on freshly bleached hair. Some blues can fade to a greeny blue over time but this one ...

Directions Pastel Pink hair dye is a girly, light pink hair dye that's less in your face than carnation pink or flamingo pink but still looks s...

Pillarbox Red is not only the most popular red but is the most popular colour in the whole of the Directions range. Directions Pillarbox Red is ab...

Directions Plum hair dye is a dark, luxurious purple that works on bleached or natural hair. Directions plum is much darker than the other purples...

Directions Poppy Red is similar hue to pillarbox red but it's a couple of shades lighter. It fades to a pinky red rather than an orangey red. Some...

This pre-colour shampoo has been formulated to get your hair in the best possible condition for dyeing. Use this pre-colour shampoo to remove produ...

Directions Rose Red isn't really red, it's more of a dark, pinky purple, think flamingo pink but a couple of shades darker. Directions Rose is one...

Directions Rubine is a dark reddish pink, with a hint of purple. It's simillar to Rose red but a couple of shades darker. Rubine works best on ble...

Directions Silver Toner is good for getting rid of yellow tones that may remain after you bleach your hair. Silver is great for making bleached ha...

Directions Spring Green is a really vivid green hair dye that is one of the brightest greens in the range. Think the colour of limes and you're clo...

Directions Tangerine is a dark, reddish orange hair dye that is guaranteed to turn heads. Directions Tangerine hair dye is darker than mandarin ora...

Directions Tulip is a bright pinkish purple hair dye with hint of red. Tulip can add a subtle tint on natural hair , but works best on bleached hai...

Directions Turquoise is a bright blue with a hint of green for that rockabilly pin up look. Directions Turquoise hair dye is best applied to bleac...

Directions Vermillion Red is a vivid, lustrous red with warm tones that make it stand out. Directions Vermillion Red hair dye is best used on blea...

Directions Violet hair dye is a deep, rich purple that will give bleached hair a gorgeous velvety colour, it can also be used to add a subtle purpl...