La Riche

Directions Hair Lightening Kit has been specially formulated to condition and help protect your hair while you lighten. Directions powder bleach co...

Directions Hair Lightening Kit has been specially formulated to condition and help protect your hair while you lighten. Directions powder bleach co...

Directions Alpine Green is a dark green hair dye that works on most hair types, it's darker than apple green and spring green. Directions alpin...

Directions Apple Green is a deep green hair dye that is the most popular green in the range. Directions Apple Green hair dye is best suited to use...

Directions Apricot is a bright, vivid orange hair dye that gives your hair that flaming look. Directions Apricot hair dye is the brightest, most e...

Directions Atlantic Blue hair dye is a rich, lustrous blue dye that most people find last well. It's fairly dark but not as dark as midnight blue....

Directions Bright Daffodil is probably one of the loudest colours in the range, creating a wild banana colour. Mix with other colours t create some...

Directions Carnation Pink hair dye is light, bright, shocking pink that will turn heads. Directions carnation pink is one of the brighter pinks in...

Directions Cerise Hair Dye is a pinkish purple, or a purplish pink depending on how you look at it. Directions cerise is great if you can't make u...

This pre-colour shampoo has been formulated to get your hair in the best possible condition for dyeing. Use this pre-colour shampoo to remove produ...

Directions Coral Red is a flame orange-red that looks great with other shades of red like fire and pillarbox red. Even though it's bright, it's mo...

Directions Tulip is a bright pinkish purple hair dye with hint of red. Tulip can add a subtle tint on natural hair , but works best on bleached hai...

Directions Denim Blue hair dye is a rich blue that will give bleached hair a vivid velvety colour, it can also be used to add a dark blue tone to u...

Directions Ebony is a deep, rich black hair dye, it's as simple as that. Directions ebony hair dye works best on bleached hair but like other dark...

Directions Fire Red hair dye is a really bright red, it's vivid and guaranteed to grab attention. Directions Fire Red is best suited to bleached h...

Directions Flame Red hair dye is slightly darker than fire red, but no less vibrant and eye catching. Directions Flame Red is best used on pre ble...

Flamingo Pink is a great classic colour within the Directions range. Directions Flamingo Pink is a the most vibrant and bright of the pinks in the...

Fluorescent Glow in the Directions range is also a very popular colour choice due to the glow like appearance. Use with other colour to make some r...

Directions Lagoon Blue hair dye is a bright, aqua blue dye that would be at home on a mermaid, it's brighter and lighter than atlantic blue but no ...

Directions Lagoon Blue hair dye is a bright, aqua blue dye that would be at home on a mermaid, it's brighter and lighter than atlantic blue but no ...

Directions lilac hair dye is a subtle, pretty purple dye that works well with pinks and purples like Carnation and Lavender. Directions lilac is be...

Directions Mandarin is a bright, screaming orange hair dye that will definitely turn heads, it looks great with reds and purples like vermillion re...

Directions Midnight Blue hair dye is the darkest of the blue dyes we sell, it works on natural hair and bleached hair but it's much more vivid on b...

Directions Neon Blue hair dye is purple-blue that works best on freshly bleached hair. Some blues can fade to a greeny blue over time but this one ...