As I Am

Allow the As I Am Born Curly Aloe Shampoo and Wash to help balance the look of your natural curls. The sumptuous shampoo helps to provide a thorou...

Replenish the look of your curly hair, with the As I Am Born Curly Curl Defining Jelly Soft Hold. The lightweight formula absorbs fast, avoidi...

Nourish the look of your natural curls, with the As I Am Argan Born Curly Leave-in Conditioner and Detangler. The lightweight yet sumptuous formul...

Purify your tresses with the As I Am Born Curly Curly Avocado Shea Cowash Shampoo. The non-foaming formula offers a deep and thorough cleansing ex...

At times your coils or curls just won't act right and it's difficult to make them shine and behave. These are the tell-tell signs that it's time to...

Refresh and revitalise curly or coiled hair textures with As I Am Cleansing Pudding Moisturizing Cleanser; a lightweight formula that eliminates i...

Natural textured hair likes nothing better than rich conditioners produced by nature.Coconut Oil and African Shea Butter are sure favorites. Coconu...

A blend of hair’s favorite natural emollients and botanicals, whipped to a “just-right light consistency.Frizz-free releasing of twist, bantu-knot ...

Co-Wash is the way to cleanse your hair most of the time. This light no-suds conditioning cream gently removes residue including all of the things ...

Define Your Curls. Shine Your Curls. Help Them Do What Nature Intended. Perfect for Wash & Go Styling.What a wonderful Curling Jelly for hi-def...

Define Your Curls. Shine Your Curls. Help Them Do What Nature Intended. Perfect for Wash & Go Styling.What a wonderful Curling Jelly for hi-def...

Provides for easier release of tangles after cleansing The leave in formula remains on to prepare your hair for application of styling products. Ri...

Moisture is essential for great natural coils and curls.When your hair feels a bit rough and dry, and looks that way too, this is the jar to reach ...

Dandruff has met its match! This conditioner soothes dry and itchy scalp while adding the properties needed help detangle and moisturize hair.

Take the necessary step in styling. Adds moisture and shine. A must for avoiding future flakes.Fights Dry & Itchy Scalp and Dandruff. Prepares ...

This Olive & Tea Tree Oil Treatment will nourish and add extra moisture to the scalp. Relieve scalp itch, flaking, and irritation associated wi...

Itchy flakes are no more. Relieve scalp itch, flaking, and irritation associated with Seborrheic Dermatitis and Dandruff. Cleanse and moisturize yo...

Immerse Your Coils and Curls in Moisture and Emollients. Keep Them Strong and in Good Repair Moisturizes deep within the hair shaft Smooths and ali...

Itchy flakes are no more. Relieve scalp itch, flaking, and irritation associated with Seborrheic Dermatitis and Dandruff. Cleanse and moisturize yo...

Itchy flakes are no more. Relieve scalp itch, flaking, and irritation associated with Seborrheic Dermatitis and Dandruff. Cleanse and moisturize yo...

Itchy flakes are no more. Relieve scalp itch, flaking, and irritation associated with Seborrheic Dermatitis and Dandruff. Cleanse and moisturize yo...

Itchy flakes are no more. Relieve scalp itch, flaking, and irritation associated with Seborrheic Dermatitis and Dandruff. Cleanse and moisturize yo...

Itchy flakes are no more. Relieve scalp itch, flaking, and irritation associated with Seborrheic Dermatitis and Dandruff. Cleanse and moisturize yo...

Itchy flakes are no more. Relieve scalp itch, flaking, and irritation associated with Seborrheic Dermatitis and Dandruff. Cleanse and moisturize yo...